By Ryan Wallace
As with any starting business or creative endeavor, the most critical opinion is that of the audience. Whether you think it’s the most ingenious idea or not doesn’t matter if there isn’t a receptive buyer to turn fantasy into reality. And often the most difficult part of the process isn’t getting an honest opinion out of the audience, but having them put their money where their mouth is.
With much recent success, creative forums such as KickStarter connect the artist, the concept and the backers all over the internet. Since the site’s inception in 2009, KickStarter users have funded over 55,000 creative projects with more than $970 million pledged. And garnering more and more attention as the phenomena spreads throughout the internet, Kick Starter projects have even begun to color our world as their concepts are brought to life.
With a customizable creative concept and a passion for geometric artwork, Sara Czosnyka—Founder of Process and Content— reached out to the KickStarter community offering them a unique way of coloring their world.
“I had heard about KickStarter here and there for a few months” Czosnyka says. “I saw it as a great platform to test the market. If there was [a demand for the project], the KickStarter community would foot the bill for my formal production; if not, I would be less inclined to make such a resolved product.”
Uniting a stained glass concept with a simple polygon pattern, Czosnyka’s “HEX6AGON” project took off like wildfire across the internet. Surpassing the total goal of $1,825 within the first 48 hours, HEX6AGON founds its place amongst the KickStarter audience, as over the course of the next month a total of 829 individuals pledged $28,302 to bring Czosnyka’s project to life.
“I felt like I could sit back and relax, after I reached my financial goal in the first 48 hours, but then something happened” Czosnyka says. “I was out to lunch around day 5 and I came back to find my numbers had tripled in the 90 minutes I was away. I started to panic and I began filling orders.”
Not Czosnyka’s first endeavor with KickStarter, HEX6AGON drew its inspirations from another project she had funded merely five months before—“FACET”. A similar concept involving vinyl floor tiling, FACET took three distortions of the diamond shape and allowed for creation of optical illusions. Taking a tangram-esque approach to construction, FACET was a concept that implored delineation of space, modern design and an undercurrent of whimsy throughout.
“HEX6AGON really came out of researching the materials I was using for my first project—FACET” Czosnyka says. “I was using opaque, matte and metallic vinyl when I found transparent vinyl, which required a different process for application. Getting to learn about ‘wet application’ was enough to hook me, and inspire me to design a product around it.”
Offering a different canvas and a different realm of possibilities, the transparent vinyl used in HEX6AGON is a modern interpretation of stained glass. Coming in four vibrant colors—Golden Yellow, Turquoise, Tele-Magenta & Ice Blue—with the possibilities of making even more through layering, HEX6AGON colors a view rather than obstructing it.
“The material [really] inspired the project of HEX6AGON” Czosnyka says. “I wanted the user to have more of an impression on their space and represent their tastes, more than something that I would aesthetically define for them.”
“I tend to create clean, simple projects that are playful and interactive. I enjoyed layering the material, and hexagons were a mathematical solution that easily created new colors and geometric shapes—simply by suggestion of application.”
But even with so much success and support of the creative concepts, Czosnyka’s journey through kick-starting her projects was not a simple one. Bright and colorfully optimistic, Czosnyka looks back to when the project started with different attitude than the one she has today.
“I was already vulnerable showing my work to potentially the world, who I assumed would perceive it as a success or a failure based on attaining my financial goal” Czosnyka remembers. “My second hurdle was being self-conscious in front of a camera. I had to figure out how to tell my story without speaking directly into a camera. I am grateful for the experience and am proud of the results—facing each of my personal challenges.”
Sourcing and making all of her materials from her office here in Los Angeles, Czosnyka’s products are gleaming examples of a unique endeavor supported by the power of social media. And with a constant evolution of the internet paired with Czosnyka’s evolving concepts, we can be sure to see more projects in the future.
HEX6AGON and other projects can be purchased at www.processandcontent.com.