H&M: Buying Into Closing the Loop
By archaicpress@gmail.com / on July 7th, 2016 / in ARCHAIC PRESS, FashionH&M isn’t just about the idea of “Closing the Loop”, they’re bringing the concept full-circle in their stores as well. So perhaps if you’ve donated in the last two years you may find some familiar textiles on hangers and shelves, since you may have been the owner who closed the loop yourself.
“Since 2013, H&M customers worldwide can bring unwanted or worn-out clothes from any brand to any of its stores as part of its Garment Collecting Initiative” spokespersons for H&M say. “So far, over 18,000 tonnes of textiles have been collected globally.”
And they’re taking what was once old and used into something entirely new, breathing life back into unwanted textiles. Deconstructing old garments collected as part of the Garment Collecting Initiative, H&M is taking these textile fibers and creating new denim key pieces from 100% recycled materials. So whether you’re into vintage finds, or you’re a thrifty buyer in for the newest style, there’s a way to close the loop to suite your every need.